WHAT WE DO?
WHAT WE DO?
We do our research upon the brief you provide about your brand, and we make our evaluation based on this research. This stage is followed by the processes of brand positioning, identifying solution partners and creating your communication strategy. Planning, implementation and follow-up are the natural steps of our cooperation…
BRAND COMMUNICATION
First of all, we aim to get to know you better. After receiving a brief from you, we identify the goals, expectations and demands of your brand and examine your industry in detail. We research your competitors, your industry and the values clustered around them, and evaluate all the data collected with precision. We create the right strategies to increase brand awareness. After creating the strategies that will convey the economic and social value created by your brand to communication, we prepare your communication plan and calendar.
MEDIA COMMUNICATION
First, we determine your communication strategy and prepare media plans accordingly. Determining your media tone, organizing media trainings with corporate spokespersons, creating valuable content that can attract the attention of the press are parts of this process.
Preparing, distributing and following your press releases; Organizing special news and interviews, organizing press meetings, reporting news and social media share reports are among our MEDIA COMMUNICATION services.
REPUTATION MANAGEMENT
Positioning the brand in a way that will protect its reputation, strengthen and contribute to its sustainability is our first step in REPUTATION MANAGEMENT. We interpret incoming event and sponsorship offers according to brand values and goals, and undertake the development and management of appropriate corporate social responsibility and social benefit projects. We provide added value with our services such as leader communication for senior management and corporate spokespersons as well as personal communication training for all employees working under the brand roof.
EVENT MANAGEMENT
In accordance with the identity and communication goals of the brand, we orchestrate the events and organisations. We carefully take care of determining the concept, selecting and managing all third parties to be involved, creating guest lists, preparing seating arrangements, managing media communication and preparing the visuals that will be needed; in a wide range of services covering all time-line of the event.
CRISIS COMMUNICATION
On the basis of our communication approach lays being foresighted against possible crises and prevent them before they happen. We inform our brands on issues that may create a crisis, and we prepare action plans. In times of crisis, we offer a prudent, calm approach that keeps communication channels open. Our aim; it is not to shut down the communication at the time of crisis, but as a part of communication plan to construct the action steps before, during and after the possible crises. We analyze the latest situation and plan new communication steps.
COMMUNICATION EDUCATION
We like to share our knowledge and provide long-term benefits to all the teams we work with. In this context, we provide communication trainings to senior management and brand teams. In these trainings, we represent the brand as their employees and give clues about which points they should pay attention to when communicating with different audiences such as the press, customers and the public. As brand ambassadors, we try to set a shared corporate language based on the brand’s identity. Every training is a new adventure for us.
BRAND COMMUNICATION
First of all, we aim to get to know you better. After receiving a brief from you, we identify the goals, expectations and demands of your brand and examine your industry in detail. We research your competitors, your industry and the values clustered around them, and evaluate all the data collected with precision. We create the right strategies to increase brand awareness. After creating the strategies that will convey the economic and social value created by your brand to communication, we prepare your communication plan and calendar.
MEDIA COMMUNICATION
First, we determine your communication strategy and prepare media plans accordingly. Determining your media tone, organizing media trainings with corporate spokespersons, creating valuable content that can attract the attention of the press are parts of this process. Preparing, distributing and following your press releases; Organizing special news and interviews, organizing press meetings, reporting news and social media share reports are among our MEDIA COMMUNICATION services.
REPUTATION MANAGEMENT
Positioning the brand in a way that will protect its reputation, strengthen and contribute to its sustainability is our first step in REPUTATION MANAGEMENT. We interpret incoming event and sponsorship offers according to brand values and goals, and undertake the development and management of appropriate corporate social responsibility and social benefit projects. We provide added value with our services such as leader communication for senior management and corporate spokespersons as well as personal communication training for all employees working under the brand roof.
EVENT MANAGEMENT
In accordance with the identity and communication goals of the brand, we orchestrate the events and organisations. We carefully take care of determining the concept, selecting and managing all third parties to be involved, creating guest lists, preparing seating arrangements, managing media communication and preparing the visuals that will be needed; in a wide range of services covering all time-line of the event.
CRISIS COMMUNICATION
On the basis of our communication approach lays being foresighted against possible crises and prevent them before they happen. We inform our brands on issues that may create a crisis, and we prepare action plans. In times of crisis, we offer a prudent, calm approach that keeps communication channels open. Our aim; it is not to shut down the communication at the time of crisis, but as a part of communication plan to construct the action steps before, during and after the possible crises. We analyze the latest situation and plan new communication steps.
COMMUNICATION EDUCATION
We like to share our knowledge and provide long-term benefits to all the teams we work with. In this context, we provide communication trainings to senior management and brand teams. In these trainings, we represent the brand as their employees and give clues about which points they should pay attention to when communicating with different audiences such as the press, customers and the public. As brand ambassadors, we try to set a shared corporate language based on the brand’s identity. Every training is a new adventure for us.
“Sometimes a touch, an approach, a word, an unexpected interest in someone, or just a glance, even though it is very easy and very simple for us, can be a light to the person in front of us.”
“Sometimes a touch, an approach, a word, an unexpected interest in someone, or just a glance, even though it is very easy and very simple for us, can be a light to the person in front of us.”
Berna Sağlam Naipoğlu,
From her article ‘In light of an unexpected approach’ for Dünya business paper
Berna Sağlam Naipoğlu,
From her article
‘In light of an unexpected approach’
for Dünya business paper
We aim that the approach we will add to life, you and therefore your brand will make a difference by all communication perspectives. While fulfilling this goal, we always keep the following values in mind: