Our agency was founded in 2004 by Berna Sağlam Naipoğlu and Fem Güçlütürk. Our founding partners combined not only their experience, knowledge and strength in the field of communication but also their names: Our agency was named ‘BERNAYLAFEM’ (as per the name that has been already given to them by our sector). With Fem Güçlütürk’s decision to choose a life outside of the city, their partnership broke up friendly. Berna Sağlam Naipoğlu, who has been the head of the agency for the last seven years, has worked with the most valuable veterans of the sector such as Betül Mardin and Deniz Adanalı. Naipoğlu, who founded Bernaylafem after serving as the head of corporate communications at Vakko for 16 years, says: “It is not about to say what does not exist but about developing the existing values ​​by explaining them in the best way possible.” This is one of the mottos of our agency.